Manrai, Lalita, et al. “Process-Based Marketing Management”. Routledge Companion Series to the Future of Marketing, edited by E. Bigné et al., Routledge, 2013, pp. 62-87, https://scholar2.islandarchives.ca/islandora/object/ir%3A14561.

Genre

  • Book, Section
Contributors
Author: Manrai, Lalita
Author: Manrai, Ajay
Author: Mady, Tarek T.
Date Issued
2013
Publisher
Routledge

Language

  • English
Page range
62-87
Host Title
Routledge companion series to the future of marketing
Host Contributors
Editor: Bigné, E.
Editor: Moutinho, L.
Editor: Manrai, A.

Department