Cherrier, Helene, et al. “Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence from Dubai”. Journal of Global Marketing, vol. 24, no. 5, 2011, pp. 453-72, https://doi.org/10.1080/08911762.2011.634328.

Genre

  • Journal Article
Contributors
Author: Cherrier, Helene
Author: Rahman, Kaleel
Author: Mady, Tarek
Author: Lee, Dennis
Date Issued
2011

Language

  • English
Page range
453-472
Host Title
Journal of Global Marketing
Volume
24
Issue
5
ISSN
0891-1762
1528-6975
DOI
https://doi.org/10.1080/08911762.2011.634328

Department