Mady, Tarek T. “Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes Toward Pioneer and Follower Brands”. Journal of International Consumer Marketing, vol. 23, no. 3-4, 2011, pp. 276-9, https://doi.org/10.1080/08961530.2011.578063.

Genre

  • Journal Article
Contributors
Author: Mady, Tarek T.
Date Issued
2011
Date Published Online
2011-06-24
Note

Taylor & Francis Ltd

Language

  • English
Page range
276-296
Host Title
Journal of International Consumer Marketing
Host Abbreviated Title
J.Int.Consumer Market.
Volume
23
Issue
3-4
Part Date
2011
ISSN
08961530
DOI
https://doi.org/10.1080/08961530.2011.578063

Department