Mady, Tarek. “First-Mover Advantages: A Cross-National Comparison of Mature and Emerging Market Consumers’ Attitudes Toward Pioneer and Follower Brands”. Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference, edited by Harlan E. Spotts, Springer International Publishing, 2015, https://doi.org/10.1007/978-3-319-11761-4_68.

Genre

  • Conference Proceedings
Contributors
Author: Mady, Tarek
Date Issued
2015
Publisher
Springer International Publishing

Language

  • English
Host Title
Revolution in marketing: Market driving changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
Host Contributors
Editor: Spotts, Harlan E.
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN
978-3-319-11760-7
DOI
https://doi.org/10.1007/978-3-319-11761-4_68

Department