Mady, Tarek, et al. “Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract”. Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, edited by P. Rossi and N. Krey, Springer, 2018, pp. 261-2, https://doi.org/10.1007/978-3-319-66023-3_95.

Genre

  • Book, Section
Contributors
Author: Mady, Tarek
Author: Manrai, Ajay
Author: Manrai, Lalita
Date Issued
2018
Publisher
Springer
Place Published
Switzerland
Cham

Language

  • English
Page range
261-262
Host Title
Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Host Contributors
Editor: Rossi, P.
Editor: Krey, N.
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
ISBN
9783319660226
9783319660233
DOI
https://doi.org/10.1007/978-3-319-66023-3_95

Department