Manra, Ajay K., et al. “Effect of Globalization on Multicultural Consumer Behavior”. Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Salvador Del Barrio-Garcia et al., Business Science Reference, 2015, pp. 1-19, https://scholar2.islandarchives.ca/islandora/object/ir%3A23023.

Genre

  • Book, Section
Contributors
Author: Manra, Ajay K.
Author: Mady, Tarek T.
Author: Manrai, Lalita A.
Date Issued
2015
Publisher
Business Science Reference

Language

  • English
Page range
1-19
Host Title
Analyzing the cultural diversity of consumers in the global marketplace
Host Contributors
Editor: Del Barrio-Garcia, Salvador
Editor: Crespo-Almendros, Esmeralda
Editor: Alcantara-Pilar, Juan Miguel
ISBN
9781466682627

Department