Rath, Suzanne, et al. “I’m Not Your Friend, Buddy: Friendliness Without Friendship Hinders Consumer-Firm Relationship Development”. Association for Consumer Research Conference, 2017, https://scholar2.islandarchives.ca/islandora/object/ir%3A23644.

Genre

  • Conference Proceedings
Contributors
Author: Rath, Suzanne
Author: Robitaille, Nicole
Contributor: Association for Consumer Research Conference
Author: Philp, Matthew
Author: Ashworth, Laurence
Date Issued
2017
Place Published
San Diego, California
United States
Note

Statement of responsibility:

Language

  • English
Host Title
Association for Consumer Research Conference

Department