Mark, Tayna, et al. “You’ve Got a Friend in Me: Activating Inclusion of the Brand in the Self through Consumer-Brand Relationships”. Society for Consumer Psychology Conference, 2013, https://scholar2.islandarchives.ca/islandora/object/ir%3A23646.

Genre

  • Conference Proceedings
Contributors
Author: Mark, Tayna
Author: Rath, Suzanne
Contributor: Society for Consumer Psychology Conference
Author: Noseworthy, Theodore
Date Issued
2013
Place Published
San Antonio, Texas
United States
Note

Statement of responsibility:

Language

  • English
Host Title
Society for Consumer Psychology Conference

Department