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Title: I'm not your friend, buddy: Friendliness without friendship hinders consumer-firm relationship development
Type: Conference Proceedings
Date: 2017
Authors: Rath, Suzanne; Robitaille, Nicole; Philp, Matthew; Ashworth, Laurence
Contributors: Association for Consumer Research Conference
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Published In: Association for Consumer Research Conference
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Title: Perceived persuasion conveys a threat to consumers' social worth
Type: Conference Proceedings
Date: 2019
Authors: Rath, Suzanne; Ashworth, Laurence; Robitaille, Nicole
Contributors: Association for Consumer Research Conference
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