A structural model of tourists' behavioural intentions

The proposed model of tourists' behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results reveal that tourists' overall satisfaction and their perceptions of value have a positive effect on behavioural intentions, and that their perceptions of value have a positive effect on overall satisfaction. It was also found that perceived quality of performance and quality of experience have a positive effect on perceived value. However, tourist satisfaction would be considerably influenced by the level of accomplishment of benefits sought as compared to pretravel desires pursued, rather than by the level of quality of performance itself. The results help clarify the roles of perceived quality of performance, perceived quality of experience, perceived value, and overall satisfaction on behavioural intentions.