Mady, Tarek T. “Sentiment Toward Marketing: Should We Care about Consumer Alienation and Readiness to Use Technology?”. Journal of Consumer Behaviour, vol. 10, no. 4, 2011, pp. 192-04, https://doi.org/10.1002/cb.329.

Genre

  • Journal Article
Contributors
Author: Mady, Tarek T.
Date Issued
2011
Note

John Wiley & Sons, Inc

Language

  • English
Page range
192-204
Host Title
Journal of Consumer Behaviour
Volume
10
Issue
4
Part Date
Jul 2011
ISSN
14720817
DOI
https://doi.org/10.1002/cb.329

Department