Manrai, Ajay, et al. “Effect of Globalization on Multicultural Consumer Behavior”. Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by L. Porcu et al., IGI, 2013, pp. 1-19, https://scholar2.islandarchives.ca/islandora/object/ir%3A14566.

Genre

  • Book, Section
Contributors
Author: Manrai, Ajay,
Author: Manrai, Lalita,
Author: Mady, Tarek T.
Date Issued
2013
Publisher
IGI

Language

  • English
Page range
1-19
Host Title
Analyzing the cultural diversity of consumers in the global marketplace
Host Contributors
Editor: Porcu, L.
Editor: Crespo-Almedros, E.
Editor: Alcántara-Pilar, J. M.
Editor: Barrio-García, S.,

Department