Rahman, Kaleel, et al. “From Sentiment towards Advertising to Materialism and Vanity: An Assessment from the Middle Eastern Perspective”. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, edited by Leroy Robinson, Springer, 2009, https://scholar2.islandarchives.ca/islandora/object/ir%3A14577.

Genre

  • Book, Section
Contributors
Author: Rahman, Kaleel
Author: Cherrier, Helene
Author: Mady, Tarek T.
Author: Lee, Dennis
Date Issued
2009
Date Copyrighted
2015
Publisher
Springer

Language

  • English
Host Title
Developments in marketing science: Proceedings of the Academy of Marketing Science
Host Contributors
Editor: Robinson, Leroy
ISBN
9783319108636

Department