Genre
- Book, Section
Contributors
Author: Mady, Tarek
Author: Ford, John B.
Author: Mady, Sarah
Date Issued
2018
Publisher
Springer
Place Published
Switzerland
Cham
Language
- English
Page range
487-488
Host Title
Boundary blurred : A seamless customer experience in virtual and real spaces: AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Host Contributors
Editor: Rossi, P.
Editor: Krey, N.
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
ISBN
9783319991818
9783319991801