Rahman, K., et al. “From Sentiment towards Advertising to Materialism and Vanity: An Assessment from the Middle Eastern Perspective”. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, edited by Jr. Robinson, Springer, 2015, p. 42, https://doi.org/10.1007/978-3-319-10864-3_30.

Genre

  • Book, Section
Contributors
Author: Rahman, K.
Author: Lee, D.
Author: Mady, T.
Author: Cherrier, H.
Date Issued
2015
Publisher
Springer
Place Published
Switzerland
Cham

Language

  • English
Page range
42
Host Title
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Host Contributors
Editor: Robinson, Jr., Leroy
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
ISBN
9783319108643
9783319108636
DOI
https://doi.org/10.1007/978-3-319-10864-3_30

Department