Genre
- Book, Section
Contributors
Author: Woodside, A. G.
Author: King, R. I.
Author: MacDonald, Roberta M.
Date Issued
1998
Publisher
Academy of Marketing Science
Place Published
Florida
Note
[1 v.]; Note(s): Papers and programme.; Entry: 20050504; Update: 20070303
Source type: Electronic(1)
Language
- English
Subjects
- Conference publication (cnp)
- BUSINESS
Page range
155-158
Host Title
Developments in marketing science
Host Contributors
Editor: Honeycutt, Earl D.
Editor: Ford, John B.
ISBN
9780931268205 (PBK)
0931268206 (PBK)