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Title: Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
Type: Book, Section
Date: 2018
Authors: Mady, Tarek; Manrai, Ajay; Manrai, Lalita
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Published In: Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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DOI: https://doi.org/10.1007/978-3-319-66023-3_95
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Title: Shenzhen, China
Type: Book, Section
Date: 2017
Authors: Choi, Hwansuk Chris; Liang, Lena Jingen
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Published In: The SAGE International Encyclopedia of Travel and Tourism
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DOI: https://doi.org/10.4135/9781483368924.n402
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