SCHOLAR DETAILS
Name
Suzanne Rath
Email
srath@upei.ca
Position
Faculty Member
Department(s)
Business
Phone
902-894-2806
Building
McDougall Hall 413
Website
https://www.upei.ca/profile?u=srath
Status
Current
Biography

Assistant Professor, Marketing

BA (UBC); MSc (Guelph); PhD (Queen's)

Recent Citations
Perceived persuasion conveys a threat to consumers' social worth
Association for Consumer Research Conference, 2019
You are what you get: The effects of receiving gifts on reflected appraisals, identity, and future consumption
Society for Consumer Psychology Conference, 2018
I'm not your friend, buddy: Friendliness without friendship hinders consumer-firm relationship development
Association for Consumer Research Conference, 2017
Fear not, go green!: Social rejection facilitates preference for eco-friendly brands
Southern Ontario Behaviour and Decision Research Conference, 2015
You've got a friend in me: Activating inclusion of the brand in the self through consumer-brand relationships
Society for Consumer Psychology Conference, 2013
Research Interests
Experimental design
Consumer psychology
Perceived persuasion and persuasion knowledge
Emotional reactions and consumer wellbeing