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Title: First-mover advantages: A cross-national comparison of mature and emerging market consumers' attitudes toward pioneer and follower brands
Type: Conference Proceedings
Date: 2015
Authors: Mady, Tarek
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Published In: Revolution in marketing: Market driving changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
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DOI: https://doi.org/10.1007/978-3-319-11761-4_68
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Title: Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
Type: Book, Section
Date: 2018
Authors: Mady, Tarek; Manrai, Ajay; Manrai, Lalita
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Published In: Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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DOI: https://doi.org/10.1007/978-3-319-66023-3_95
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Title: Procurement performance and manufacturer-supplier relationships: A multivariate analysis in Kuwaiti manufacturing companies
Type: Journal Article
Date: 2014
Authors: Mady, Tarek T.; Mady, M. T.
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Published In: Journal of Business & Industrial Marketing
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DOI: https://doi.org/10.1108/JBIM-01-2012-0005
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